Social Media Marketing : SEP Episode #104: Creating Authentic Engagement With Chat Bots With RJ Redden

Creating Authentic Engagement With Chat Bots With RJ Redden

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On today’s episode, I am talking to RJ Redden. RJ is an expert at creating authentic powerful experiences using chatbots. Chatbots are still a new and emerging technology and there are many different ideas about how they should and could be used and where they should be applied. RJ has a totally unique and very interesting and powerful perspective on this.

RJ Redden is a chatbot strategist. She helps entrepreneurs skyrocket their marketing message. So she creates epic chatbot experiences that get people to click that button, connect with you, and convert like crazy. The bottom line, She is on a mission to motivate a million people to change their marketing.

I am excited to share RJ and her story with you on the podcast. In this episode, we talk about how she creates chatbots to create an experience where she meets her clients where they are with the right language, talks to them and helps them one step at a time. We also talk about where bots should and shouldn’t be. RJ shares ways to avoid the current chatbot misconceptions and create a positive experience for clients. She also shares so much great information about what you need to create chatbots for your business.

We discuss:

[02:26] RJ shares about her defining moment.
[03:32] She shares a story about the day she decided to conquer her fear of heights.
[06:13] She was able to get down off that ladder because someone cared about her enough to meet her where she was, talked to her, and help her.
[08:15] It is one thing to reach people, but it is quite another to connect with people.
[09:15] Increasing your reach is great, but engaging those people is better. When you engage those people then you have a chance to really connect with them on their level.
[10:23] Chatbots are a way to connect with somebody and engage them in a conversation in a way that lets you do it on scale online.
[13:01] The context of the conversations and engaging people one on one is what matters.
[14:19] The best way to fight the chatbot misconceptions is to be different, have the bot introduce itself, and be transparent and honest.
[17:05] Chatbots are a perfect solution when you want more engagement.
[17:43] Bots create one on one conversations so you can build the know, like, and trust factor.
[21:05] A chatbot is your half of the conversation and a set of if-then situations.
[22:10] Within your conversation, you have to add in choice points of where this person may want to go.
[22:27] People like to be seen, heard, and cared about on their journey. It is important to make sure those points are included in the conversation.
[25:16] If you want to write bots, open Messenger, and look at how you talk to your friends. Don’t use jargon and complicated sentences. Keep it short, sweet, concise, and friendly.
[28:17] RJ shares about her accountability bot.
[30:55] People will talk in a perceived one on one conversation even if they know it is a bot.
[32:47] It is a one on one conversation, but it is at scale. It is a high touch experience where you don’t have to be present physically for most of it and your clients still benefit from it.
[35:01] To make sure experiences with the bot are not robotic you give them choices, and you personalize things to them.
[37:09] If you already have a resource available, share the resource with them, and offer to answer any questions they have that the video can’t answer.
[39:42] Chatbots are not about automatically selling stuff. They are about connecting with people in an authentic and true way and being able to serve them.
[41:09] Her book is an interactive conversation about interactive conversations.
[45:25] She built a place where people could build anything they wanted to learn called The Bot Dojo.