Social Media Marketing : SEP Episode #107: 4 Crucial Blind Spots Even Established Thought Leaders Have When Storytelling

4 Crucial Blind Spots Even Established Thought Leaders Have When Storytelling

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I was at an event in Las Vegas surrounded by some great influencers and thought leaders. A potential high-ticket client I have been speaking with is there. He was everything I was looking for in a perfect client. Between talks, at this event, we set up a meeting to finalize the plans for how we were going to work together. As I begin to share my plan, I sensed distress, and the big value I am bringing seems to be lost on him as he nickels and dimes me at every possible detail.

A perfect client that doesn’t recognize your value is not actually such a perfect client after all and this time I had to politely decline. I look inward and start to wonder why so many of my potential ideal clients were missing the point. The main tool I use for enrolling new customers, a solid presentation has become something that I just wing. Would I trust others to do that in my life? In this conversation, I realized my success impact and value as a coach was directly linked to my ability to communicate that impact and value.

I started to learn all the great secrets of great presenting to create trust, eliminate objections, and build a desire for the true value of what I do. I started investing and educating myself and I discovered how some areas of my expertise could create blind spots for me. In this episode, I share four crucial blind spots even thought leaders have when storytelling.

We discuss:

[01:23] There is so much noise and competition that it can be so difficult to rise above.
[02:34] A perfect client that doesn’t recognize your value is not actually such a perfect client after all.
[04:34] In the conversation with his potential client, Kyle realized his success impact and value as a coach was directly linked to his ability to communicate that impact and value.
[05:31] Kyle discovered how some areas of his expertise could create blindspots for him.
[06:47] Kyle is teaching four crucial blindspots even established thought leaders have when storytelling.
[06:56] The first blind spot is recognizing that you have brilliance blind spots.
[08:52] Often we use our expert language to discuss expert concepts fully assuming that everyone understands what we are talking about.
[09:41] As you begin to recognize your blind spots you can start to adjust the stories you tell.
[11:36] Make your story about your audience. Your story is not about you.
[12:42] We tailor the language, desires, and challenges in our story to match their language.
[16:38] You can tailor the language to create the experience your audience is looking for.
[17:02] Less is more when teaching. It can be difficult to narrow done what the essential is to teach in your presentations. There is a careful balance between selling and teaching.
[18:01] Instead of teaching people how to do something you teach them what to do and why it is important. What is the one thing I could teach that would have the biggest impact?
[20:07] Stories can open up your audience to new possibilities.
[21:30] If you get this teach to sell balance right in your success projector stories, people are going to be leaning in and taking notes when you’re talking about working with your clients and the results you are getting with your clients.
[23:41] The better established the entrepreneur, the less they practice.
[26:04] Pros practice and they get someone to hold them accountable to that practice so they can continually improve over a period of time.
[29:39] Practice, refining your presentation, and treating it like the valuable tool it is, will pay off big time.