Social Media Marketing : SEP Episode #109: The Million Dollar Lie

The Million Dollar Lie

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On today’s episode, we are going to talk about the million dollar lie you are telling yourself. Is it possible to put a dollar value on lies at all? It is an interesting concept. We all have these lies we tell ourselves about what’s possible for us.

Today I am going to share 3 simple steps to make your million dollar lie your most profitable, powerful, and high converting tool to grow your business, share your vision and inspire your audience.

We discuss:

[01:03] We all have these lies we tell ourselves about what’s possible for us. A lie gone unanswered and believed has a cost. It keeps you playing small and missing opportunities.
[02:34] The vulnerability and relatable of sharing these deep stories of how you overcame this lie creates a deep connection with your listener.
[04:01] It is easy when you see your own version of your lie to beat yourself up and feel bad, but when you start seeing it as a million dollar lie it becomes interesting, encouraging, and fun.
[04:45] How do we find that lie? Some us know where the lie is and some of us don’t.
[07:12] Many of us take up a lie from our parents or someone we trust who means well but is misguided. They are often planted at an early stage of our childhood.
[07:44] An easy way to get a glimpse and start to uncover a lie is with a Wheel of Life Assessment.
[08:02] The wheel measures different aspects of your life and allows you to reflect on your level of satisfaction in a few key areas of your life. Consider each of these categories: career, money, love, social life, family, spirituality, personal growth, and physical health.
[09:32] What is keeping you from making it a ten if it is not already? Then write out your response.
[10:58] You are not alone and there are so many people just like you who can see themselves in your story.
[12:53] Transform the lie. .
[14:32] Vulnerability of your story is what creates an endearing connection to you, you need to also demonstrate your expertise and transformation that you have moved beyond this problem to build trust with your audience.
[15:08] Make it your audience’s story. You want your story to make your audience feel like you’ve been reading their mind.
[16:25] You use your story, but it’s your audience’s language.
[16:58] Universalize your story.
[18:24] We take our story and share our experiences and the truth we are sharing you may feel in any of these experiences. The same lesson is present.
[19:36] Your million dollar story is your powerful tool to bring in more clients in your business, create a deep human connection quickly, to be able to stand out in the seas of competitors.
[22:41] You have a hidden gem inside of you. This million dollar lie is buried deep within you somewhere. You could make such an impact if you would just take this gem and let it shine, be strong and powerful in your vulnerability, and be the authority that your audience has been waiting for for so long.